Director-General of the National Broadcasting
Commission, Mr. Emeka Mba
The Director-General of the National Broadcasting
Commission, Mr. Emeka Mba, has stressed the need for stakeholders to work hard
towards taking Nigeria into the digital TV era.
To this end, he urged practitioners to prepare wider contents, which will be required in the digital regime.
Mba made this observation recently, while announcing NBC’s working relationship with MIPCOM, a TV and entertainment market. The collaboration is expected to promote a forum for co-producing, buying, selling, financing and distributing entertainment content.
It was also part of the build-up to Africast 2014, holding in Abuja between October 21 and 23.
MIPCOM provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market and networking forum to discover future trends and trade content rights on a global level.
Mba said the future of broadcasting was digital, adding that content had radically changed the industry. He noted that though the country had started the adventure with Africast, there was a need to take it higher by also focusing on the business of creating content.
According to him, this is why Nigeria’s participation at MIPCOM is important because being the biggest market for content, stakeholders in the content creation sector in Nigeria need to get close and be part of MIPCOM.
He said, “We need to work together to realise the vision and a more dynamic industry. The idea of having the Nigeria stand at the Cannes Film Festival is critical because we need to join the global discussion and learn how these things are done professionally besides having the connection. We do have a vision about what the future of television in Nigeria should be but that can only be achieved through collective efforts and not by NBC alone.”
The Managing Director of Multichoice Nigeria, John Ugbe, also highlighted the gains of digital television. He said that content was very important in the sector because technology had liberalised content production
To this end, he urged practitioners to prepare wider contents, which will be required in the digital regime.
Mba made this observation recently, while announcing NBC’s working relationship with MIPCOM, a TV and entertainment market. The collaboration is expected to promote a forum for co-producing, buying, selling, financing and distributing entertainment content.
It was also part of the build-up to Africast 2014, holding in Abuja between October 21 and 23.
MIPCOM provides the people involved in the TV, film, digital and audiovisual content, production and distribution industry a market and networking forum to discover future trends and trade content rights on a global level.
Mba said the future of broadcasting was digital, adding that content had radically changed the industry. He noted that though the country had started the adventure with Africast, there was a need to take it higher by also focusing on the business of creating content.
According to him, this is why Nigeria’s participation at MIPCOM is important because being the biggest market for content, stakeholders in the content creation sector in Nigeria need to get close and be part of MIPCOM.
He said, “We need to work together to realise the vision and a more dynamic industry. The idea of having the Nigeria stand at the Cannes Film Festival is critical because we need to join the global discussion and learn how these things are done professionally besides having the connection. We do have a vision about what the future of television in Nigeria should be but that can only be achieved through collective efforts and not by NBC alone.”
The Managing Director of Multichoice Nigeria, John Ugbe, also highlighted the gains of digital television. He said that content was very important in the sector because technology had liberalised content production