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Understanding the complexities of modern day television-on

While technology is intended to make our lives simpler, anyone who has gone shopping for a new television will tell you that the abundance of choices available can make choosing the right TV almost impossible.

The television market changes extremely rapidly, and it can be difficult for the everyday consumer to stay abreast of all the new lingo and acronyms being used to describe what were once fairly straightforward machines.

At the moment, the lion’s share of the television market today still belongs to LED LCD TVs. These use light-emitting diodes to light up the LCD screen and offer the widest array of price points, sizes and features.

LCD TVs still exhibit imperfections when displaying rapid motion, as in sports, and because of the nature of the technology, the color black is represented by dark grey. Promised for several years and now finally making inroads into the large-screen TV market are OLED sets.

Using organic light-emitting diodes, OLED sets can light up each picture element individually, without the need for the separate light source that LCDs require. This translates into a much brighter, more colorful picture. And because OLED TVs don’t require backlighting, they can be made much thinner, as well.

LG’s acquisition of WebOS will also be a crucial differentiator. Like perhaps no other line of TVs being made today, OLED screens possess an instant “Wow” factor that creates a powerful first impression on consumers. Made with flexible materials, OLED screens allow for TVs to sport a slight concave curve, leading to a more immersive viewing experience.

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